Lobes
Media / Promo
How this Seattle rapper stepped up his marketing with targeted playlisting and media
Emerging from the vibrant music scene of the Pacific Northwest, Lobes had already established himself as a lyrical maestro and a force on Instagram. His ability to engage with superfans on the platform was commendable. However, despite this digital success, there was a noticeable gap in his playlisting and paid media strategy. Recognizing this, Lobes teamed up with the renowned music marketing firm, MUSMKTG, to amplify his reach and resonance in the music industry.
The Core Challenge
Lobes' primary challenges revolved around:
An underutilized presence on major music streaming platforms, missing out on potential playlist placements.
A lack of strategic paid media campaigns, which meant missed opportunities to connect with a broader audience.
A Targeted Solution
Drawing from their vast experience in the music marketing landscape, MUSMKTG crafted a bespoke strategy for Lobes:
Precision Playlisting: Through meticulous research and data analysis, MUSMKTG identified playlists that aligned with Lobes' music style and audience. This ensured that his tracks were placed in front of listeners predisposed to his genre.
Strategic Paid Media: MUSMKTG revamped Lobes' ad campaigns, focusing on platforms and demographics where his music would most resonate, ensuring maximum ROI.
Local Concerts Amplified: Beyond just planning, MUSMKTG collaborated with local influencers and utilized geo-targeted promotions to ensure Lobes' concerts were well-attended and buzz-worthy.
Instagram Reimagined: Building on Lobes' existing Instagram success, MUSMKTG introduced a focused approach to reels and videos, tapping into the platform's algorithm to further boost engagement and reach.
New Landing Page: A custom link page was created to accentuate Lobes’ best work. Inspiration was taken from Linktree to build a robust page of links, ultimately leading to increased revenue from merchandise and stream royalties: lobes.live
Key Wins
MUSMKTG's strategic approach bore impressive results for Lobes:
Spotify Triumph: In just 3 months, Lobes witnessed a staggering 150% increase in both monthly listeners and followers on Spotify.
Instagram Renaissance: The strategic emphasis on reels and videos led to a robust 35% growth in his Instagram followers within the same timeframe.
Concerts That Resonated: With MUSMKTG's promotional strategies, Lobes' local concerts saw not just increased attendance but also heightened engagement from fans.
Lobes' collaboration with MUSMKTG was transformative. By addressing the nuances of his marketing needs and leveraging industry insights, MUSMKTG propelled Lobes to new heights, solidifying his reputation as one of the Pacific Northwest's most promising rap talents.