Haywire
Marketing Automation
How this indie pop producer streamlined marketing efforts with AI-assisted software
Haywire, a music producer since 2015, was facing challenges in effectively marketing his music to a wider audience. With the vast digital landscape and numerous platforms available, it was becoming increasingly difficult to manage and optimize marketing efforts. Enter AI-assisted software, which promised to streamline the process and deliver tangible results.
A Challenging Prospect
Haywire's primary challenges included:
Inefficient ROI on playlisting campaigns
Lack of impactful advertising ROI
Difficulty reaching new fans through Instagram DMs
An evergreen solution
Through MUSMKTG, Haywire was set to address these challenges. The solutions implemented included:
AI-Driven Playlisting: The software analyzed listener behavior and preferences to curate playlists that would appeal to Haywire's target audience.
Optimized Paid Media: AI algorithms were used to determine the best times to run ads, the most effective platforms, and the ideal audience segments.
Dynamic Banner Ads: Using AI and Google Ads, banner ads were created that adapted in real-time based on user behavior and preferences.
Targeted Instagram DMs: MUSMKTG combined Instagram’s built-in analytics with Google Trends and data from other social channels to identify potential fans based on their music preferences and engagement patterns, allowing Haywire to send personalized DMs and increase his Instagram following.
New Linktree Page: A custom link page was developed and implemented to Haywire’s social channels, increasing the reach of his other revenue sources like merch sales and streaming royalties: haywire.live
Key Wins
With the implementation of the AI-assisted software, Haywire experienced:
Increased Streams: There was a significant increase in the number of streams on DSPs.
Increased Spotify Followers: Haywire's Spotify profile saw a surge in followers, indicating a growing fanbase.
Increased Instagram Followers: The targeted DM strategy resulted in a higher number of Instagram followers.
Increased Local Concert Attendance: With more effective marketing, more fans were aware of and attended Haywire's local concerts.
The integration of AI-assisted software transformed Haywire's marketing strategy. Not only did it streamline the process, but it also ensured that every effort was optimized for the best results. The tangible outcomes in terms of increased streams, followers, and concert attendance are a testament to the power of AI in music marketing.