How it Works

Things you can get:

Music Marketing

• Fully mapped artist marketing project plan

• Localized strategies to gain an understanding of the local community

• Dedicated project manager

Artist Branding

• Strategic Brand Direction

• Brand Voice Kit

• Custom Design Guidelines document for reference

Functional Websites

• Multi-page websites for creatives and bands

• One-page websites available for artist press kits

• Optimized for mobile, tablet, and desktop

Custom Domains

• Get your name in the URL

• Make your links your own

• Your name is what people click or tap

Media Kits

• Make a good impression online

• Send it to labels, venues, managers, or the media

• Get a list of contacts for press feature inquiries

Graphic Design

• Get custom designs to visualize your music

• Music visualizer videos designed around your artist look

• Music video project plan

Merchandising

• Sell your merchandise online

• Get custom designs made-to-order

• Merch Revenue Plan

Show Ticketing

• Sell tickets online on a space custom designed to your brand

• Fully trackable to measure your return

• Get custom notifications of ticket sales for each seller

Event Production

• Organize an event for your music, localized for your city

• Coordinate with artists in your area

• Get a full Event Marketing Plan to guide the process

Software brings your work to the world.

In our digital age, it’s easier than ever to enter the market and become a competitive player. The music industry is an attention economy, built on maximizing reach and leveraging FOMO. The nature of the industry makes it easy for creatives to burn out.

“Product management” is a broad term for managing the sales of anything you can sell - be it goods, services, or experiences.

For creative work, music is the domain of the product. Within this domain, products can be anything like:

• A song or an album needs marketing behind it to gain traction and activate algorithms

• Your brand is your identity as an artist, and it requires a delicate touch to ensure you’re conveying the desired message

• A concert is a highly coordinated event among many people and diverse teams, all with strong backgrounds

• A service you provide to artists, which generally only works if it gets to the people who truly want it

We’ve found a way to help artists stand out from the crowd while keeping their sanity in check - by building the right capabilities and putting in place the right operating model and infrastructure - tailored specifically to the artist’s context.

Learning the context comes from knowing the end-user. Research goals centered around optimizing the whole allows an artist’s creative strategy to work for everyone. Product management takes all of this into account and ensures each piece works together like a well-oiled machine. This gives artists the time to focus on being a creative force for change.

In a saturated market, it’s important for creators to make art that matters. Digital branding is a key avenue in supporting that vision. Using principles of product management, it’s possible to take an art career to the next level.

Meaningful products that resonate with their users are those that result from the input and effort of many contributors of diverse backgrounds. Evaluating a problem together from a range of vantage points provides perspectives and ideas that generate solutions. For artists, this can mean leaning on others and encouraging those around them to share ideas.

MUSMKTG applies this collaborative approach to our engagements. Work with us, and we’ll make sure you get exactly what you have in mind.