Western Washington University’s Department of Entrepreneurship and Innovation sought to enhance its mission of inspiring and connecting future leaders. The department aimed to create an engaging platform to showcase the stories of global changemakers addressing critical challenges.
This platform would serve as a resource to inspire students, engage stakeholders, and amplify the department’s visibility in the entrepreneurial community. However, they needed a cohesive content strategy and a dynamic, accessible website to bring this vision to life.
Collaborate with the department head to:
To meet these goals, the following steps were taken:
The new platform launched successfully in May 2024, transforming how the department connects with its audience. Key outcomes included:
The project has become a cornerstone of WWU’s efforts to connect and inspire future leaders. By showcasing real-world changemakers, the platform encourages students to engage with entrepreneurship as a tool for addressing global challenges and strengthens ties with stakeholders by broadening the department's influence within and beyond the university.
We were able to provide a scalable model for sharing stories that align with the university's long-term vision for innovation and impact. By combining data-driven design solutions, collaborative teamwork, and continuous optimization, the project not only improved immediate outcomes but also set the stage for sustained growth and innovation.
