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Scaling B2B marketing with full-stack website design

The Challenge

Wandke Accessibility, a leader in digital accessibility solutions, faced significant challenges that hindered its ability to attract and retain clients. Its website offered a user experience filled with friction.

Compounding the issue was weak search engine visibility and limited inbound traffic, while the absence of a targeted email marketing strategy restricted client engagement and lead generation. Together, these factors contributed to an estimated revenue shortfall of $10,000 per quarter.

Task

Revitalize Wandke Accessibility’s digital presence by:

Action

To address these challenges, I led a comprehensive digital transformation initiative with the following key components:

Website Redesign

  • Created a user-friendly interface with intuitive navigation to help clients quickly find information and resources.
  • Ensured full accessibility compliance with WCAG 2.1 standards, making the website inclusive for all users.
  • Integrated responsive design principles to enhance usability across devices.

Search Engine Optimization

  • Conducted in-depth keyword research to identify high-value terms like “accessibility audits” and “ADA compliance services.”
  • Implemented on-page SEO strategies, including optimized meta descriptions, headers, and internal linking.
  • Addressed technical SEO issues, such as site speed and mobile usability, to improve search engine performance.

Targeted Email Marketing

  • Designed and executed email campaigns aimed at businesses seeking digital accessibility solutions.
  • Tailored content to showcase Wandke Accessibility’s expertise, nurture leads, and encourage conversions.
  • Implemented tools to track visitor behavior and engagement for continuous optimization.

Performance Monitoring & Optimization

  • Deployed analytics tools to track metrics such as website traffic, email engagement, and conversion rates.
  • Used insights to refine strategies, ensuring continuous improvement in visibility and engagement.

Result

The initiative achieved significant outcomes, positioning Wandke Accessibility as a digital accessibility leader:

Impact

These efforts not only addressed immediate challenges but also established a foundation for sustainable growth.
We enhanced the user experience, ensuring that potential clients could easily access information and contact the company. We helped increase revenue opportunities through improved client acquisition and retention. We helped strengthen the brand's reputation as a trusted partner in digital accessibility, securing its competitive advantage in the industry.

By combining strategic web design, SEO, and email marketing, this project delivered measurable success, transforming Wandke Accessibility’s digital presence and driving long-term business growth.

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