EDDII

The Challenge

EDDII, an innovative healthcare app focused on managing health data, faced significant challenges with its social media presence. Low visibility and engagement hindered its ability to connect with target users, including healthcare professionals and tech-savvy individuals. This lack of connection limited organic app downloads and contributed to a significant monthly revenue shortfall. EDDII needed a strategic approach to enhance its social media presence, drive app downloads, and establish credibility in the CGM (Continuous Glucose Monitoring) community.

Task

Design and implement a comprehensive social media campaign that would:

Improve app downloads and engagement metrics.
Expand brand visibility among healthcare professionals and tech-forward users.
Build a scalable framework for sustained social media activity.

Action

To address these goals, we executed a multi-faceted social media strategy:

Audience Analysis

Conducted in-depth research to identify EDDII’s target audience, including their demographics, behaviors, and preferences.
Focused on healthcare professionals, patients, and tech enthusiasts within the CGM community.

Content Strategy

Developed a content calendar featuring a blend of educational posts, user success stories, app tutorials, and healthcare insights.
Emphasized EDDII’s unique value proposition through consistent messaging across platforms.

Creative Campaign

Designed visually compelling graphics and videos tailored for Instagram Stories, LinkedIn updates, and Twitter threads.
Used platform-specific content to optimize engagement and ensure relevance.

Influencer Partnerships

Collaborated with healthcare influencers to expand reach and build trust within the target community.
Leveraged their platforms to share app tutorials and testimonials.

Performance Monitoring & Optimization

Implemented analytics tools to track metrics such as impressions, clicks, and conversions.
Adjusted campaign elements in real-time to maximize effectiveness and ROI.

Result

The campaign delivered impressive outcomes across key metrics:

Achieved a 40% increase in downloads, generating a significant increase in monthly revenue.
Gained a 25% increase in followers across platforms and maintained a 12% average post engagement rate, surpassing industry benchmarks.
Enhanced visibility through increased mentions and interactions with healthcare influencers and professionals.
Established a robust framework for ongoing social media activities, ensuring continued audience interaction and app growth.

Impact

This targeted social media strategy transformed EDDII’s digital presence, driving measurable business results while fostering long-term audience engagement. The campaign successfully bridged the gap between EDDII and its target users, positioning the brand as a credible and valuable solution within the CGM community.

By combining audience insights, creative content, and data-driven optimization, we set the foundation for sustained growth and continued success.

← back to work

Enhancing brand awareness and audience engagement for a healthcare app